Gibert Joseph.

Gibert Joseph is a big shop selling books, school supplies and records, in three different places. They have been existing for a very long time and are well known in France, but their image began to look a bit old.  They asked me to think about a new complete identity and new concepts for their communication all along the year. I created an icon system, that can be adapted to pretty much anything, and we now collaborate since 2 years, modifying everything in their ads and signage, bit by bit.